The Waypoint

The Waypoint is an ingenious idea of devilish simplicity: it matches boat owners with empty moorings and makes the process of finding berth space painless and easy.

We were involved from the start of their campaign, and helped devise the brand name, the brand proposition, the identity and the website. The brief was clear: they needed a brand identity that was classic from the start; solid, experienced and reliable whilst also reflecting the nautical nature of the business. The mark was developed to look like a W, an arrow, a ship's hull and an anchor, but also to stand alone. We think it would look good on cufflinks. As they told us later: "You hit the brief with absolute precision."

We also created the parent design for the website which has now gone on to be a hugely-popular site and has received amazing reviews from the industry.