If you're the world's most successful snooker player, you should probably have yourself a good logo and business card. It's not enough to be an internationally known sports star these days, you need a graphic identity to come with you. David Beckham and Ronaldo are great examples of stars who have successfully created a brand around themselves. We were introduced to Stephen to do just that. Working with him, we developed this monogram of the interlocking initials of his name.