June 2008 and the country is up in arms. The official logo for the London Olympics of 2012 has been released and has been derided across the nation. 50,000 people sign a petition to get it changed and MPs have put forward various motions in the House of Commons requesting the same. Stephen Bayley calls it “lazy and inept and completely without energy,” and in one of the more creative critiques, author Tom Lutz thinks, “...it represents the multicoloured vomit sprayed across the capital's pavements at 3am on your average Sunday morning.” The Sun even claimed the logo gives people epileptic fits (actually it was the flashing release video that gave people epileptic fits, but “Flashing Images Triggers Epilepsy” doesn’t really have a news element). People from around the world send in their alternative logos using the jagged elements of the London one, including a man sitting on a toilet, sex acts performed by Lisa and Bart Simpson or, in a more literal sense, the shapes were amended to spell out the word S H I T.
